Archive for December 2017

Run A Better Set

If you don’t understand the differences between copyright, trademark, and patent, learn them. There are thousands of resources available to grow your understanding. The challenge is harnessing your understanding to protect your invention, especially if it’s software. Companies pay a lot to secure their trademarks. Patenting can be in the tens of thousands. Copyrighting is…

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Run A Better Set

If you’re comfortable with a 10% success rate you have the chance to be a good cold caller. We’re going to share tips from our experience making thousands of cold calls. The 10% conversion rate is due to two factors out of your control: cheap labor in call centers selling crap and solicitations from universities or…

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Run A Better Set

We’re not writing to teach how to sell a screenplay. Check @goodinaroom if you want to learn about that. We’re writing to discuss the similarities between sales and screenplay. It doesn’t matter if you read Zig Ziglar, Dixon & Adamson, or Blake Snyder, and Syd Field. You’re going to find one idea uniting good sales and good…

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